Video Content Marketing

Youtube shorts marketing

YouTube Shorts are a short-form video feature, similar to TikTok and Instagram Reels. They allow users to create and share videos up to 60 seconds long, with creative tools such as music, text, and filters to enhance the content.


TikTok marketing can help brands reach their audience by leveraging the platform's algorithm to get their content in front of the right people, using popular hashtags and challenges to increase visibility and engagement, and creating content that resonates with their target audience's interests and preferences.


Short video marketing refers to the use of short-form videos, for promotional and marketing purposes. Brands can use short video marketing to showcase their products or services, increase brand awareness, and engage with their audience in a creative and shareable format.


Our services in the creative process and video content marketing can help you create short or long form videos that are engaging, effective, and aligned with your brand messaging and marketing goals.

We can help in 5 steps

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Using video to reach your target audience is one of the best forms to do nowadays. We can tell you how a well integrated video content strategy will help you get closer to your potentiel customers. Part of our service could include that we

» make an analyse of your target audience, their interests and their preferences
» develop formats that might find your audience interesting, visually compelling and engaging
» can help with recording, providing editing and help uploading your first videos

Shortform video is currently the strongest form of video to reach a young audience due to its unique ability to capture and hold the attention of viewers with shorter attention spans. Young audiences are more likely to engage with content that is

» easily digestible
» entertaining
» informative

Additionally, the rise of social media and mobile devices has made shortform video highly shareable and easily accessible, making it an ideal format for reaching young audiences who spend the majority of their time consuming content on mobile devices.

While shortform videos are effective for capturing the attention of viewers with shorter attention spans, longform videos can be more effective for certain marketing goals. For example, if the goal is to educate the audience or provide in-depth information about a product or service, a longer video may be necessary to fully convey the information. Longform videos can also be effective for storytelling and building emotional connections with the audience.

Video Content Strategy FAQ

A video content strategy can help a brand be more successful by creating engaging content that resonates with its target audience, leading to increased brand awareness, customer loyalty, and sales. By consistently producing high-quality videos that align with the brand’s values and goals, the brand can build trust and credibility with its audience.

A good video content strategy requires a clear understanding of the target audience, a focus on creating high-quality and engaging videos that align with the brand’s values and messaging, and a consistent production schedule and promotion plan to maximize reach and engagement. It’s also crucial to analyze the performance of the videos and make adjustments based on feedback and data to ensure continuous improvement and success.

There are several points where we can help you create a long lasting content strategy. But here are five essential steps:

  1. Coming up with a goal for your strategy
  2. Analysing your target audience and what they prefere
  3. Figuring out the best formats and platforms for your audience
  4. Help with producing and/or editing 
  5. Analysing and optimization

The cost of a long-term video content strategy for a small to mid-sized brand can vary greatly depending on factors such as the level of production quality, frequency of content creation, and promotion budget. However, with the availability of affordable equipment and resources such as freelancers and online video editing tools, it’s possible for small to mid-sized brands to create high-quality videos without breaking the bank.

Video Content Strategy refers to the plan and process of creating and distributing video content that aligns with a brand’s goals and messaging and is designed to engage and provide value to its target audience. It involves identifying the target audience, creating high-quality videos that resonate with them, and promoting the videos through various channels to maximize reach and engagement.

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Short video marketing is an essential strategy for businesses that want to capture the attention of their audience in today’s fast-paced digital world. One of the key benefits of short video marketing is that it is highly engaging and shareable. Short videos are easy to consume and can quickly capture the attention of your audience. When done well, they can be highly effective in generating engagement and social shares, which can help increase your reach and brand awareness. Short videos are also effective at retaining audience attention. By delivering your message quickly and in an entertaining way, you can keep your audience engaged and increase the chances of them remembering your brand and message. Finally, short video marketing can be highly effective at increasing your conversion rates. By delivering a clear and concise message, you can effectively communicate the value of your product or service, and encourage your audience to take action.


TikTok has become a powerhouse platform in recent years, and it’s not just for dance challenges and lip-sync videos. It has emerged as a highly important platform for video content marketing, especially for businesses looking to reach younger audiences. As experts in this field, we have seen firsthand the power of TikTok content marketing. With over 1 billion active users, TikTok has a massive audience that is highly engaged and spends an average of 52 minutes per day on the app. TikTok’s short-form video format is also highly effective for content marketing. The platform’s maximum video length is just 60 seconds, which forces businesses to create concise and engaging content. By creating visually compelling and entertaining videos, businesses can capture the attention of their audience and increase engagement rates.

Contact us today and let us discuss how we could help you elevate your brand with video content